Many organizations and individuals wear pink, display pink ribbons, and sport creative t-shirts in October for breast cancer awareness. With all the different “awareness weeks”, why is breast cancer awareness so important? Sure, wearing pink is fun. But more importantly, it’s a reminder for women to talk to their provider about their risk factors. Learn as much as you can about your family history with breast cancer. Did your biological mother or sister have breast cancer? If so, how old were they when they were diagnosed? Do you have other relatives (aunts, grandmothers, etc.) diagnosed with breast cancer? Recommendations for mammography and genetic testing depend on your risk factors, so give your doctor as much information as you can to help them come up with a prevention and screening plan.